Sunday, July 24, 2016

Adapting To The Changing Industry

Being in the Entertainment Industry has taught me one thing, to always be on my toes and be willing to adapt to the ever-changing industry. Currently, I work as a talent manager for 6 different models and a touring band that helps raise money for MS. During this class I have been able to take new methods into my product distribution. I was recently doing a lot of research on ways to get my artists music out and my model's images out to new talent seekers. During this class, I was able to learn new methods to creating Press Release kits, as well as figuring out new methods to distribute my model's pictures, and get their name on more projects.


            Having a good understanding on how this industry changes and having a solid understanding of what will be coming next in the Entertainment industry is key to having my business grow. I learned through the methods taught in the class this month how to keep up with distribution and publishing. Every time we have a photoshoot I have to come up with ways to publish the models work and distribute their photos to stores, and other people who are interested in using them as stock photos. When it comes to distributing photos from our photoshoots, we use third party sites like Shutter Stock, Getty Images, Deposit photos and many others. There are rules and regulations when it comes to distributing these photos to these companies but in the end it becomes a great way to earn extra money. There is a lot that goes into it, like different copyright releases and marketing, as well as having all the proper photo releases of the models in order. Years prior to all these online avenues to sell photos, industry professionals had to do most of their distribution via mail, and sending their models photos to the respected editors in order to get their work published, now in days anyone has access to a broad library of images and more.

No comments:

Post a Comment