I am going to talk a bit about Digital Media Marketing, and what it is I exactly do in this field to help not only my artists but to help the many businesses I service on the daily basis. Digital Media Marketing is the cheapest and most inexpensive way to advertise your business and promote your brand. As a Digital Marketer and a Google Certified Partner in Analytics & Adwords, I have discovered many new ways to help my clients grow and expand on their Digital Presence. First, let's talk about Adwords. Adwords is an amazing program that Google has created to help advertising businesses promote their products and brands to some of the most popular sites in the world. Setting up Adwords is easy, however, can be tricky for the beginners to pick up on. Luckily for those people, there is a program called “Adwords Express.” Which allows beginner Advertisers to set up a solid PPC campaign within minutes. For the more skilled advertisers who like to go to the next set, using the main Adwords program opens up thousands of possibilities when it comes to your digital advertising on Google, Youtube, and other sites your paying customers may visit. Adwords not only allows you to set up a strong budget, but also allows you to have total control of who clicks on your Ads when they are shown, how long they show for, and so much more. You can even set up a campaign through the efforts of “Remarketing” and get people who have already visited your website and potentially bring them back for a second chance to buy.
Another great tool Google offers is Analytics. Google Analytics can do a lot, and now Google has expanded even more with their Analytical studies. For the person just using the basic Analytics, you are able to track the number of sessions your site has, track bounce rates, see click through ratios and measure new/returning visitors, amongst many other things. Within the Analytics platform, you are able to research users who visit your site via desktop, tablet, and mobile device and see their activity when on each said device. Google Analytics is an incredible way for people to learn the science of their website, they will be able to learn what works and what does not work, and how their customers act when on their website.
All in all these two Google tools are the best there is, and Google is expanding more and more on what they can do!
Michael DePiro
