EBF | My Industry

Hello Everyone,

My post discusses my current industry of choice, which is the Entertainment Business Industry. Currently I work in the Entertainment Industry full time as a Manager/Media Marketer. I own a business named: DePiro Entertainment & Designs LLC. My company handles a wide range of works including Artist Management, Digital Media Marketing, Graphic Design, Web Design & Production. I have worked in the Entertainment industry my entire life, first as a performer then as a talent agent for a growing band. 

Today my company has worked with over 20 different talents including Actors, Singers, Bands and professional models. I have taken on a number of different employees to help grow and build on my work. I have currently two photographers working for my company and two creative directors dedicated to my vision and growth. As I continue to grow in my industry, I tend to face new challenges and competition. My goal is to remain different than the rest of my competitors and keep ahead of the game. I like to think as myself as an agency that thinks and acts differently. We bring high quality work in a fast and affordable manner. 

DePiro Entertainment & Designs is dedicated to the success of all its clients. Both professional business owners & professional talents; All of our most recent works can be viewed on our websites: www.DePiroEntertainment.com & www.DePiroDesigns.com. Currently I am a full time student at Full Sail University. I work online so that I can stay focused on both my business and my schooling. I plan to use what I have taken from Full Sail and use it wisely in my industry. As I continue to grow as a professional I have learned that there are many people in this industry who are just as eager as I am to make their dreams come true, which has really helped me make new and long life friends.

Inspirational Influence on TED: Morgana Bailey

 "Hiding is a progressive habit." - Morgana Bailey   

To start Morgana Bailey is a TED speaker, I recently watched her speech in the LGBT section of TED. As I explored TED I realized the amount of important topics that they cover. When I selected LGBT, I was instantly taken away by Morgana Bailey's speech. Morgana told the viewers during her speech that she was a Lesbian. She explains that from a young age that she was different. She dressed differently, she acted differently, and however she hid her identity from the world because she was afraid of how they would label her as an individual. Morgana explains in her speech that "Hiding is a progressive habit" and that hiding your true identity from the world is more damaging than reveling who you truly are. Morgana continues to speak about how "Coming Out" is a different experience for everyone, those who live in large cities tend to be use to homosexuals, but for those like Morgana from a small town, it tends to be a much harder thing to face. 

I found this TED talk really interesting; being gay myself I have faced many of her struggles and many struggles I still face. For starters I hid whom I really was till about the end of High School. I was afraid of what my parents would think, what my school would think and my friends. I regret waiting so long to be truthful to myself and I can see through Morgana's speech that I am not the only one who has suffered with this form of identity crisis. Being gay does not mean I should hide from the world that I am. Morgana explains that she did not want to be defined as a Lesbian, or as "Someone’s Lesbian friend." She just wanted to be known as Morgana. 

What I find beyond amazing about Morgana's journey in finding herself, is that when she did finally come out and was strong enough to stand up and define her mistakes by hiding who she thoroughly was. Not only did she stand up against the hate, but also she stood up and admitted her mistakes for waiting 16 years to show who she truly was on the inside. 

View Morgana's Inspirational Messaged here: TED

Music Videos: Visual Entertainment

In today's world videos and pictures are everything! More than ever the music industry is releasing amazing videos to go with popular music playing on the radio. Video's in general are a huge plus to the industry. The Art of Making a music video goes beyond just the song. Music videos  have grown to be the most influential and individually stylistic modes of production in the industry. According to Videomaker music videos are the key to artistic freedom.

The video above is a video that I created and produced a few years ago for my current band. The video reflects the bands missions and goals. The video is a story of how one overcomes MS. The video tells people how to stand strong and accept them as they are. The video was created for the band Progmium. Progmium is starting to spread their message to fight MS through the power of music. Behind each music video their is a story. In todays world visual stories are a lot better than just reading words on a page or starring at an image. Music videos show stories, creative ideas of the director and film planner and the handwork of all involved. A great article to read about the concept behind music videos is by Jamie Tharves: The art of the music video She talks about how videos should be made. From storyboarding to building a better music video. She also explains how the art of music videos have changed thanks to the internet. Which is very true... The internet has really expanded the possibilities of what a music video can be.

Marketing a Musician Marketing a Band

The music industry is exhilarating and very powerful to work in. Currently I work with one band, they do progressive rock music and help raise money for MS (Multiple Sclerosis) this band is still in its early stages. They have a bit of a fan base now, but getting them to where they are has been a nightmare. Being able to successfully market a musician or band in this world has its very own process. Today there are so many outlets for people to be seen and heard on. Some of these outlets like YouTube and Sound Cloud have helped start the careers of many popular singers. One website that I turn to most is the “Music Think Tank.” This site has a lot of great information on it about marketing your music career. “New acts are coming out all the time fighting for people’s attention, to the stage where if you tell people online you make music and give them a free copy of your new album, most people won’t even download it. It’s because of this that you need to convince people your music is worth trying out” (Music Think Tank).

Being able to reach out and convince people that your worth listening too is a big part of your marketing and branding. You need to be able to reach people on an emotional level and a personal level. You start with your close friends and you grow from there. If your friends like your music so will their friends and so on. The biggest thing is you have to be willing to put yourself out there in order to get that fan base. Use the social media tools, “Foursquare, LinkedIn, Pinterest, Instagram, more! • Use social media for its strengths• FourSquare: Reward fans for coming to shows • LinkedIn: Network, network, network • Pinterest: Share photos of you, your band, your favorite cup of coffee, and more • Instagram: Photos of you on the road, on stage, back stage, your gear, your clothes, etc. • Give people a reason to come back • Be visible in a variety of places” (Laura Whitmore).

Utilizing social media to build your fan base is key to growth and getting people convinced that you’re are a band worth listening too! Make an impact and you will be able to successfully build a strong brand and a strong band.  

Whitmore, L. (n.d.). 10 Essential Marketing Strategies for Musicians. Retrieved November 6, 2015.

7 Music Marketing Truths ALL Musicians Should Know - MTT - Music Think Tank. (n.d.). Retrieved November 6, 2015.